Did 4 separate local influencers suddenly wake up this week and decided they wanted to post a (glowing) review of Lancome’s Ultra Wear Foundation, or did they conveniently decided they’ll sneak an ad on us without disclosing that they were sponsored?
I would have (almost…or not) believed it was an organic review and they genuinely all just happened to want to rave about how amazing Lancome’s foundation is. That is, until you see how glaringly similar all the messages are:
- The Ultra Wear Foundation by Lancome
- Matte / like a second skin / flawless
- Provides a link to Lancome’s page for followers to claim a free sample to try
(Note: I do not own any credits for any of the photos below. All screenshots taken from the named Instagram profiles.)
As a consumer on Instagram, I absolutely HATE being lied to. And when someone try to pass off a sponsored review as an organic opinion of their own, that’s definitely lying as I see it.
Whether or not this was a paid post or they were sponsored in kind (with the product), I’m sure we can all agree that the hashtags #sp #sponsored or #ad should have been clearly stated here.
Is it that difficult to disclose sponsored relationships? Or are people afraid that their followers won’t trust them anymore if they know the review was sponsored? -.-
Budget Babe