Influencers Archives - SG Budget Babe

Why are so many mummy influencers peddling slimming pills and consumables from China?

SG Budget Babe

Does anyone still remember Slim10? The notorious dieting pill, produced by a manufacturer in China, led to various cases of thyroid problems, liver failure and even deaths throughout Asia among…

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Are Instagram Influencers Peddling Dubious Investments?

SG Budget Babe

(These investment schemes were alerted to me by some of my readers, who requested for this blog post to be written for greater awareness and that hopefully, this reaches and…

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What will it take to get influencers to be honest about sponsored posts?

SG Budget Babe

Did 4 separate local influencers suddenly wake up this week and decided they wanted to post a (glowing) review of Lancome’s Ultra Wear Foundation, or did they conveniently decided they’ll…

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Better Alternatives to UOB Stash

SG Budget Babe

Disclaimer: I loved UOB One, but nothing riles me up faster than a badly marketed financial product (okay fine, a badly marketed financial product through lifestyle influencers who mislead their…

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More Accountability Needed in Influencer Marketing

SG Budget Babe

The Beautiful Teeth Whitening Kit, which was popularised by various social media influencers and sold like hotcakes earlier in the year, has now been confirmed to be potentially harmful by the…

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Krisflyer UOB Influencers’ Campaign Reeks of Dishonesty?

SG Budget Babe

If I were to believe what all the influencers on the #KrisFlyerUOB campaign said, I’d think the account and debit card is a wonderful deal. Except that it is not.…

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KrisFlyer UOB account

SG Budget Babe Dayre

Guys you gotta read this. I LOVE this article from the Straits Times yesterday!! I dunno about him though but I feel like his friends aren't behaving like real friends…

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Stop Using Click-Bait Titles to Trick Readers / KFC Chizza (sponsored vs. reality)

SG Budget Babe

Stop using “How to” posts as clickbait! This is inspired by LadyIronChef’s recent post (here), which I came across this afternoon. Thinking that there was some secret method to get my…

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Lifestyle Influencer Francesca Soh Learns The Truth About “Guaranteed Cash Back” In Her Insurance Policy

SG Budget Babe

Financial literacy and insurance is back in the spotlight again, after a 25-year-old lifestyle influencer and a 73-year-old lady shared about their unfortunate experience with their insurer. Everyone is talking…

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What Gushcloud and Its Influencers Did Wrong (and how Singtel did right)

SG Budget Babe

Some of you may have read my piece on how Gushcloud spent a bomb on a poor response to Xiaxue’s expose on their business when Xiaxue wrote about her investigations into Gushcloud’s…

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Influencers

Why are so many mummy influencers peddling slimming pills and consumables from China?

Are Instagram Influencers Peddling Dubious Investments?

What will it take to get influencers to be honest about sponsored posts?

Better Alternatives to UOB Stash

More Accountability Needed in Influencer Marketing

Krisflyer UOB Influencers’ Campaign Reeks of Dishonesty?

KrisFlyer UOB account

Stop Using Click-Bait Titles to Trick Readers / KFC Chizza (sponsored vs. reality)

Lifestyle Influencer Francesca Soh Learns The Truth About “Guaranteed Cash Back” In Her Insurance Policy

What Gushcloud and Its Influencers Did Wrong (and how Singtel did right)

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