Digital Marketing Archives - Page 2 of 2

Stop Using Click-Bait Titles to Trick Readers / KFC Chizza (sponsored vs. reality)

SG Budget Babe

Stop using “How to” posts as clickbait! This is inspired by LadyIronChef’s recent post (here), which I came across this afternoon. Thinking that there was some secret method to get my…

View Post

Lifestyle Influencer Francesca Soh Learns The Truth About “Guaranteed Cash Back” In Her Insurance Policy

SG Budget Babe

Financial literacy and insurance is back in the spotlight again, after a 25-year-old lifestyle influencer and a 73-year-old lady shared about their unfortunate experience with their insurer. Everyone is talking…

View Post

What You Weren’t Told About The GeBiz “Unlimited Changes” Case

SG Budget Babe

By now, you’ve all heard about the “unlimited changes” on GeBiz, which even the Ministry of Finance (MOF) has stepped out to deem as “unfair”. I applaud their fast action, but…

View Post

Friends of Budget Babe

SG Budget Babe

If you’re looking for more blogs like mine, here are some in Singapore’s local finance scene whom I also check out every now and then: The Finance SG a super useful…

View Post

The Lies We Believe in the Skincare Industry

SG Budget Babe

I’ve a confession to make: I’m a huge skincare junkie. My obsession started when I was 12 and my previously-clear skin became fraught with pimples…which soon escalated to teenage acne. It…

View Post

What Gushcloud and Its Influencers Did Wrong (and how Singtel did right)

SG Budget Babe

Some of you may have read my piece on how Gushcloud spent a bomb on a poor response to Xiaxue’s expose on their business when Xiaxue wrote about her investigations into Gushcloud’s…

View Post

Did Gushcloud Just Spend $26,000 on a Poor Response to the Xiaxue Saga?

SG Budget Babe

Have you guys been following the Gushcloud vs. Xiaxue saga which erupted recently this Christmas? I’ve been keeping myself up-to-date with the whole issue, and you gotta admit, it is…

View Post

Digital Marketing

Stop Using Click-Bait Titles to Trick Readers / KFC Chizza (sponsored vs. reality)

Lifestyle Influencer Francesca Soh Learns The Truth About “Guaranteed Cash Back” In Her Insurance Policy

What You Weren’t Told About The GeBiz “Unlimited Changes” Case

Friends of Budget Babe

The Lies We Believe in the Skincare Industry

What Gushcloud and Its Influencers Did Wrong (and how Singtel did right)

Did Gushcloud Just Spend $26,000 on a Poor Response to the Xiaxue Saga?

A better way for Singapore investors to trade options

Is it too late to invest in the Straits Times Index today?

2025 Financial Review

Topping up your parent’s CPF for MRSS? You’ll no longer get tax reliefs on the first $2k

Maybank XL Cards Review: A Must-Have in 2025