Digital Marketing Archives - Page 2 of 2

Stop Using Click-Bait Titles to Trick Readers / KFC Chizza (sponsored vs. reality)

SG Budget Babe

Stop using “How to” posts as clickbait! This is inspired by LadyIronChef’s recent post (here), which I came across this afternoon. Thinking that there was some secret method to get my…

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Lifestyle Influencer Francesca Soh Learns The Truth About “Guaranteed Cash Back” In Her Insurance Policy

SG Budget Babe

Financial literacy and insurance is back in the spotlight again, after a 25-year-old lifestyle influencer and a 73-year-old lady shared about their unfortunate experience with their insurer. Everyone is talking…

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What You Weren’t Told About The GeBiz “Unlimited Changes” Case

SG Budget Babe

By now, you’ve all heard about the “unlimited changes” on GeBiz, which even the Ministry of Finance (MOF) has stepped out to deem as “unfair”. I applaud their fast action, but…

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Friends of Budget Babe

SG Budget Babe

If you’re looking for more blogs like mine, here are some in Singapore’s local finance scene whom I also check out every now and then: The Finance SG a super useful…

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The Lies We Believe in the Skincare Industry

SG Budget Babe

I’ve a confession to make: I’m a huge skincare junkie. My obsession started when I was 12 and my previously-clear skin became fraught with pimples…which soon escalated to teenage acne. It…

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What Gushcloud and Its Influencers Did Wrong (and how Singtel did right)

SG Budget Babe

Some of you may have read my piece on how Gushcloud spent a bomb on a poor response to Xiaxue’s expose on their business when Xiaxue wrote about her investigations into Gushcloud’s…

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Did Gushcloud Just Spend $26,000 on a Poor Response to the Xiaxue Saga?

SG Budget Babe

Have you guys been following the Gushcloud vs. Xiaxue saga which erupted recently this Christmas? I’ve been keeping myself up-to-date with the whole issue, and you gotta admit, it is…

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Digital Marketing

Stop Using Click-Bait Titles to Trick Readers / KFC Chizza (sponsored vs. reality)

Lifestyle Influencer Francesca Soh Learns The Truth About “Guaranteed Cash Back” In Her Insurance Policy

What You Weren’t Told About The GeBiz “Unlimited Changes” Case

Friends of Budget Babe

The Lies We Believe in the Skincare Industry

What Gushcloud and Its Influencers Did Wrong (and how Singtel did right)

Did Gushcloud Just Spend $26,000 on a Poor Response to the Xiaxue Saga?

The rise (and fall) of authenticity among influencers

Are Endowment Plans A Good Way to Save For Your Future Goals?

Where to go to get unbiased insurance advice – Havend review

How to raise financially savvy kids in today’s digital banking age

Planner Bee Review: Plan and Purchase Your Own Insurance