Digital Marketing Archives

Too Good To Be True? Another Unregulated Investment Promoted By Instagram Influencer Joycelyn Quek

SG Budget Babe

Just last month, I uncovered this investment that was making its rounds on Instagram, after being promoted by local social media influencer Rachell Tan (@pxdkitty) and even her friend Ang Chiew…

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Why are so many mummy influencers peddling slimming pills and consumables from China?

SG Budget Babe

Does anyone still remember Slim10? The notorious dieting pill, produced by a manufacturer in China, led to various cases of thyroid problems, liver failure and even deaths throughout Asia among…

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Did Mothership just copy my article without proper source credits or am I wrong?

SG Budget Babe

Is this Mothership article about an influencer promoting durian investments an attempt at deliberate plagiarism or just an ignorant mistake? More specifically, let’s talk about whether large editorial publishing houses…

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Are Instagram Influencers Peddling Dubious Investments?

SG Budget Babe

(These investment schemes were alerted to me by some of my readers, who requested for this blog post to be written for greater awareness and that hopefully, this reaches and…

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I don’t care for your money / sponsorship

SG Budget Babe Dayre

My morning was bad. It started when I missed my alarm. Then two. Then a glorious 😑 tummy ache hit and I was stuck for 20 min while frantically watching…

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#saveDayre

SG Budget Babe Dayre

#saveDayre updates I've been getting so many emails and PMs from you guys asking for updates that I thought I'll do a quick one here today. I don't think Dayre…

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What will it take to get influencers to be honest about sponsored posts?

SG Budget Babe

Did 4 separate local influencers suddenly wake up this week and decided they wanted to post a (glowing) review of Lancome’s Ultra Wear Foundation, or did they conveniently decided they’ll…

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More Accountability Needed in Influencer Marketing

SG Budget Babe

The Beautiful Teeth Whitening Kit, which was popularised by various social media influencers and sold like hotcakes earlier in the year, has now been confirmed to be potentially harmful by the…

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Krisflyer UOB Influencers’ Campaign Reeks of Dishonesty?

SG Budget Babe

If I were to believe what all the influencers on the #KrisFlyerUOB campaign said, I’d think the account and debit card is a wonderful deal. Except that it is not.…

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KrisFlyer UOB account

SG Budget Babe Dayre

Guys you gotta read this. I LOVE this article from the Straits Times yesterday!! I dunno about him though but I feel like his friends aren't behaving like real friends…

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Digital Marketing

Too Good To Be True? Another Unregulated Investment Promoted By Instagram Influencer Joycelyn Quek

Why are so many mummy influencers peddling slimming pills and consumables from China?

Did Mothership just copy my article without proper source credits or am I wrong?

Are Instagram Influencers Peddling Dubious Investments?

I don’t care for your money / sponsorship

#saveDayre

What will it take to get influencers to be honest about sponsored posts?

More Accountability Needed in Influencer Marketing

Krisflyer UOB Influencers’ Campaign Reeks of Dishonesty?

KrisFlyer UOB account

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